33 Best Things to Buy in Tokyo: Souvenirs, Fashion, Snacks & Hidden Gems

22 April 2025

Shopping in Tokyo? Discover the best things to buy in Tokyo—from trendy fashion and limited-edition snacks to artisanal souvenirs and quirky finds you won’t get anywhere else. Save this guide before you go!

1. Japanese tea sets

Traditional tea sets, including cups and teapots, make elegant souvenirs and are available in a variety of styles and materials, including porcelain, ceramic, and cast iron.

2. Kimono or Yukata

These traditional Japanese garments are widely available in Tokyo, either as authentic pieces or modern versions adapted for tourists.

3. Sake

Japan’s famous rice wine comes in a wide range of flavors and quality levels. Many shops in Tokyo offer sake tastings and sell bottles of various brands, making it a great souvenir for adults.

A sake drinking set could also be a great option, which typically consists of a small ceramic or porcelain pitcher called tokkuri and small cups known as ochoko.

4. Amazake

Amazake is a traditional Japanese sweet drink made from fermented rice. It’s often served during winter festivals and is known for its creamy texture and mild sweetness. Amazake is also believed to have health benefits.

5. Kokeshi dolls

These are traditional Japanese wooden dolls characterized by their simple, cylindrical shape, large heads, and painted bodies. Originating in northern Japan, they are often given as gifts or used as decoration.

6. Kanzashi

These are hair ornaments worn by women, typically adorned with flowers, beads, or other decorative elements. They are often worn for special occasions such as weddings and festivals, and come in various styles and designs.

7. KitKat Flavors

Japan is known for its unique KitKat flavors, which make fun and tasty souvenirs. You can find flavors like matcha green tea, sakura cherry blossom, and wasabi in most convenience stores and souvenir shops.

8. Hashi (Bamboo Chopsticks)

Bamboo chopsticks are a sustainable alternative to ivory chopsticks. Bamboo is a rapidly growing, renewable resource, making it an eco-friendly choice. Bamboo chopsticks are lightweight, durable, and often come in a variety of designs and finishes, making them both practical and aesthetically pleasing. Choosing bamboo chopsticks helps reduce the demand for ivory and promotes environmentally friendly practices.

9. Japanese snacks and sweets

Tokyo is home to countless candy shops offering a variety of Japanese treats such as mochi, rice crackers, and colorful candies.

Some famous Japanese candy brands could be: Pocky, Hi-Chew, Meiji, Morinaga, Glico (makers of Pocky), Fujiya, Lotte, Tirol Chocolate… These brands offer a wide range of candies, chocolates, and treats that are popular both in Japan and internationally.

10. Maneki-Neko (Lucky Cat)

These eye-catching cat figurines are believed to bring good luck and prosperity. They come in various sizes and designs, making them a popular souvenir choice for visitors to Tokyo.

Maneki Neko -one of the best things to buy in Tokyo

11. Origami paper and kits

Origami, the art of paper folding, is deeply rooted in Japanese culture. You can find origami paper in a wide range of colors and patterns, as well as kits with instructions for creating intricate designs.

12. Furoshiki

These traditional Japanese wrapping cloths are not only eco-friendly but also versatile. They can be used for wrapping gifts or transporting items and come in various sizes and designs, often with beautiful patterns.

13. Japanese fans (Sensu)

Elegant folding fans are both practical and decorative as souvenirs . You can find them in a variety of styles, from traditional to modern, with designs featuring landscapes, flowers, or famous works of art.

14. Wagashi

These are traditional Japanese sweets, often made with ingredients like mochi (sticky rice), red bean paste, and fruit. They are known for their delicate and artistic presentation, with each piece reflecting the changes of the seasons and nature.

15. Calligraphy Supplies

If you’re interested in Japanese calligraphy (shodo), consider purchasing some brushes, ink, and paper as souvenirs. They come in sets suitable for beginners or experienced practitioners.

16. Traditional Japanese masks

Noh and Kabuki masks are iconic symbols of Japanese theater and make unique souvenirs for art enthusiasts. They come in a variety of styles and materials, depicting different characters and expressions.

Oni masks, often used in festivals and performances, represent mythical creatures from Japanese folklore.

17. Tokyo-themed souvenirs

Look for souvenirs featuring Tokyo landmarks, such as Tokyo Tower, the Skytree, and Shibuya Crossing. These can include keychains, magnets, T-shirts, and more, serving as mementos of your time in the city.

18. Potpourri and Japanese incense

Fragrant blends of dried flowers and herbs, as well as traditional Japanese incense, are popular souvenirs that capture the essence of Japan’s natural aromas and traditions.

19. Traditional Japanese clothing accessories

Accessories such as obi belts, hair ornaments (kanzashi) and hand fans (uchiwa) add a touch of traditional Japanese style to any outfit and make memorable souvenirs.

20. Japanese stationery

Tokyo is home to numerous stationery stores offering a wide selection of pens, notebooks, washi tape, and other paper products with cute and stylish designs, perfect for stationery enthusiasts.

21. Ceramics

Explore Tokyo’s ceramic shops to find beautifully crafted pottery, including tea sets, bowls, plates, and vases. Look for unique glazes and traditional designs that showcase Japanese craftsmanship.

22. Replicas of Japanese swords (Katana)

For Japanese history and martial arts enthusiasts, miniature replicas of traditional Japanese swords make impressive souvenirs. These finely detailed replicas are often displayed as decorative pieces.

23. Geta Sandals

Geta are traditional Japanese sandals with a wooden base raised by two blocks. They are worn with traditional clothing such as kimonos and yukatas, and provide some elevation and protection from the ground.

24. Rilakkuma Bear

Rilakkuma is a popular character in Japan, characterized as a relaxed and calm bear. Rilakkuma-related merchandise, including plush toys, stationery, and accessories, is widely available and makes a cute and cuddly souvenir for little ones.

25. Japanese lanterns

Lanterns are an iconic symbol of Japanese festivals and traditional architecture. Look for lanterns made of paper, bamboo, or metal, adorned with intricate designs, to bring a touch of Japanese ambiance to your home.

Tip : Be sure to explore Tokyo’s diverse neighborhoods and specialty shops to discover unique gems and souvenirs that resonate with your interests and preferences.

26. Woodblock prints (Ukiyo-e)

Tokyo is home to many galleries and shops specializing in traditional woodblock prints. Collectors and art lovers can find authentic ukiyo-e prints depicting scenes from everyday life, nature, and famous landmarks.

27. Bento Boxes and Accessories

Bring a taste of Japanese culinary culture home with bento boxes and accessories like food dividers, sauce containers, and chopstick sets.

28. Ceremonial Matcha Tea Set

Experience the art of the Japanese tea ceremony by bringing home a matcha tea set, complete with a bowl (chawan), whisk (chasen), ladle (chashaku), and tea container (natsume). It makes a spectacular gift for tea enthusiasts.

29. Japanese Whiskeys

Japan has gained international recognition for its high-quality whiskeys. Consider bringing home a bottle of Japanese whisky as a sophisticated souvenir, with options ranging from single malts to blended varieties.

30. Traditional Japanese dolls (Ningyo)

Ningyo dolls are an integral part of Japanese culture, often displayed during special occasions and festivals. Look for beautifully crafted dolls that represent various historical and cultural themes.

31. Japanese calligraphy

Commission or purchase Japanese calligraphy artwork featuring meaningful phrases, poems, or your name written in beautiful brush strokes. It’s a personalized and artistic souvenir that captures the essence of Japanese culture.

32. Japanese handmade paper (Washi)

Washi, handmade colored paper, known for its strength, texture, and beauty, is used for traditional crafts such as origami, calligraphy, and decorative arts. Consider purchasing sheets of washi paper or products made from it.

33. Gardening tools

For gardening enthusiasts, you can look for authentic Japanese gardening tools such as pruning shears, bonsai shears, and traditional bamboo rakes. These tools are designed for precision and durability.