What To Buy At Narita Airport (2026): 10 Carefully Selected Souvenirs From Popular Sweets To Limited Edition Items

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Many travelers pass through Narita Airport as a gateway for both international and domestic flights—but it’s also a great place to go souvenir shopping. From classic Japanese sweets to airport-exclusive treats you won’t find in the city, the options are surprisingly wide.

In this post, we’ll walk you through exactly what to buy at Narita Airport so you can head home (or onward) with the perfect goodies in your bag.

Planning More Japan Shopping and Food Adventures?

Narita Airport is the final boss of Japan souvenir shopping. We arrive thinking, “Just one box of sweets,” and suddenly we’re debating limited-edition snacks, regional ramen, matcha everything, and whether our suitcase can emotionally handle one more gift set. Use these guides to keep the delicious chaos going before—or after—you fly.

  • What to Buy in Japan — the big-picture shopping guide for snacks, beauty finds, souvenirs, stationery, and things you absolutely did not plan to buy.
  • Best Japanese Snacks — perfect if your airport shopping strategy is less “souvenir list” and more “edible treasure hunt.”
  • Best Things to Buy in Tokyo — handy if you still have time to shop before Narita and want better finds than a last-minute panic basket.
  • Best Japanese Convenience Store Snacks — because some of Japan’s finest travel memories come wrapped in plastic and bought under fluorescent lights at 11 p.m.
  • What to Buy at Don Quijote Japan — for chaotic aisles, bargain souvenirs, beauty products, sweets, and the sacred art of overfilling a basket.
  • Best Souvenirs from Tokyo — ideal if you want gifts that feel more thoughtful than “I panicked at the airport.”
  • Best Souvenirs at Tokyo Station — useful if you want limited sweets, character goods, and beautifully packaged treats before heading to the airport.
  • Japan Travel Tips — practical advice for transport, payments, etiquette, packing, and surviving Japan with your suitcase seams intact.

Where to buy souvenirs at Narita Airport?

ANA FESTA store at Narita Airport
ANA FESTA store at Narita Airport

If you’re flying out of Narita and suddenly remember, “I still haven’t bought souvenirs!”, don’t panic—we’re in one of the best airports in Japan for last-minute omiyage. Each terminal is packed with shops, and many of them carry airport-only or airline-limited sweets you won’t find in the city.

Big names to look out for:

  • ANA FESTA and JAL PLAZA – perfect for airline-limited snacks and sweets that you can only buy through ANA or JAL.
  • Tokyo Shokuhinkan – a classic for Tokyo staples and regional treats from all over Japan, with a big range of both Japanese and Western-style sweets.
  • Fa-So-La – one of Narita’s largest shop groups, with multiple branches in the international area. They stock everything from duty-free items to Japanese雑貨 (small goods) and, of course, souvenirs.

Each terminal has several branches, so it’s worth arriving a bit early, taking your time, and having a relaxed browse before boarding.

Major souvenir shops in Terminal 1

Here’s where to start hunting in Terminal 1:

  • ANA FESTA Narita Airport Terminal 1 Domestic Gate Store
    Hours: 6:15–20:00
  • Tokyo Shokuhinkan Omotase Dokoro
    Hours: 7:30–21:00
  • Fa-So-La GIFT SHOP Domestic Gate Store
    Hours: 6:15–20:00
  • Fa-So-La GIFT SHOP Narita Airport Terminal 1 South Wing Store
    Hours: 7:00–20:00
  • Fa-So-La SOUVENIR KOTOBUKI
    Hours: 7:30–20:30
  • Fa-So-La SOUVENIR Narita Airport Terminal 1 Satellite 3 Store
    Hours: 7:30–21:00
  • Fa-So-La TAX FREE AKIHABARA Narita Airport Terminal 1 Store
    Hours: 7:30–21:00
  • Fa-So-La TAX FREE ASAKUSA
    Hours: 7:30–21:30
  • Fa-So-La TAX FREE ASAKUSA Annex
    Hours: 7:30–21:30
  • Fa-So-La TAX FREE KAGURA
    Hours: 7:30–21:00
  • Fa-So-La Fuji Musume
    Hours: 8:00–20:00

Major souvenir shops in Terminal 2

In Terminal 2, JAL-related shops and Fa-So-La branches are your main souvenir hubs:

  • Narita Airport Terminal 2 Lobby Gift Shop
    Hours: 8:00–20:00
  • JAL PLAZA Gate 63 Shop
    Hours: 7:30–22:15
  • JAL PLAZA Gate 74 Shop
    Hours: 7:30–21:30
  • JAL PLAZA Gate 82 Shop
    Hours: 7:30–21:30
  • JAL PLAZA Gate 91 Shop
    Hours: 8:00–21:30
  • JAL PLAZA Gate 92 Shop
    Hours: 7:30–21:30
  • JAL PLAZA Gate 98 Shop
    Hours: 7:30–20:00
  • JAL PLAZA Souvenir Plaza
    Hours: 7:30–21:00
  • JAL PLAZA South Arrival Lobby Shop
    Hours: 12:00–18:00
  • Tokyo Shokuhinkan Narita Airport Terminal 2 Store
    Hours: 8:00–20:00
  • Fa-So-La SOUVENIR Narita Airport Terminal 2 Satellite Store
    Hours: 7:30–21:30
  • Fa-So-La TAX FREE AKIHABARA Narita Airport Terminal 2 Store
    Hours: 7:00–22:00
  • Fa-So-La TAX FREE AKIHABARA Annex Narita Airport Terminal 1 Store
    Hours: 7:30–22:00

Major souvenir shops in Terminal 3

Budget airlines, but still plenty of omiyage options in Terminal 3:

  • Tokyo Shokuhinkan Narita Airport Terminal 3 Branch
    Hours: 6:00–21:00
  • Fa-So-La KAGURA
    Hours: 6:00–21:00
  • Fa-So-La SOUVENIR AKIHABARA
    Hours: Vary depending on flight schedule

what to buy at narita airport

1. Narita Airport limited! Tokyo Banana’s Chocolate Banana Cake

Tokyo Banana’s Chocolate Banana Cake

This Narita-exclusive frozen chocolate cake from Tokyo Banana is a must for fans of Japan’s most famous banana sweet.

  • A fluffy sponge cake filled with Tokyo Banana’s signature soft banana cream
  • Coated in a rich, glossy chocolate ganache
  • Sold frozen and packed with a special ice pack, so you can keep it cool for up to 11 hours—even on hot days

That makes it one of the safest airport sweets to take on a long journey. After you get home, thaw it in the fridge for 4–5 hours and enjoy the soft, airy texture.

  • Product name: Tokyo Banana’s Chocolate Banana Cake
  • Price: 1 cake – 2,500 yen
  • Where to buy: Fa-So-La SOUVENIR AKIHABARA, Terminal 3 (after immigration)
  • Official website: tokyobanana.jp/products/banana_cake

2. Ito Kyuemon × Tokyo Banana collaboration: Matcha Chocolate Sandwich

Matcha Chocolate Sandwich

This international airport–exclusive sweet is a collaboration between Tokyo Banana World and Kyoto’s long-established tea house Ito Kyuemon.

From January 20, 2025, it’s available only at Fa-So-La stores in Narita Airport and at TOKYO SOUVENIR SHOP NORTH in Haneda Airport’s international terminal.

This five-layer cookie combines:

  • Cookie
  • Chocolate
  • Cream

All infused with plenty of Uji matcha, giving it a deep, aromatic tea flavor. There are six different designs printed on the cookies—cute Tokyo Banana and tea-themed patterns chosen at random, which makes opening the box a little more fun.

The chic black package, featuring a woman in kimono with a Tokyo Banana–inspired hairpin, gives it a very “Japan gift” feel. Perfect when you want something both stylish and distinctly Japanese.

  • Product name: Matcha Chocolate Sandwich
  • Price:
    • 8 pieces – 1,425 yen (tax included)
    • 12 pieces – 2,138 yen (tax included)
  • Retailer: All Fa-So-La stores at Narita Airport
  • Official website: tokyobanana.jp/products/matcha_ito_cookie

3. ANA FESTA exclusive: Roasted Marshmallow Tart S’mores

Roasted Marshmallow Tart S’mores

If you like campfire sweets, this is your airport version. Roasted Marshmallow Tart S’mores are sold exclusively at ANA FESTA shops at Narita and Haneda.

They were created to capture the flavor and texture of freshly baked treats:

  • A tart shape was chosen so the marshmallow doesn’t melt and collapse
  • Fluffy homemade marshmallow
  • Fragrant graham tart
  • Baked chocolate

Together, they form a rich yet nostalgic s’more-style sweet. Warm them briefly in the microwave, and the marshmallow turns melt-in-your-mouth soft.

  • Product name: Roasted Marshmallow Tart S’mores
  • Price:
    • 4 pieces – 885 yen
    • 8 pieces – 1,656 yen
  • Retailer:
    • ANA FESTA Narita Terminal 2 Lobby Store
    • ANA FESTA Narita Terminal 1 Domestic Gate Store
  • Official website: roasted-marshmallow-smore.com/

4. Sugar Butter Tree Rice & Barley Matcha Chocolate Sandwich

Sugar Butter Tree Rice and Barley Matcha Chocolate Sandwich

This is a duty-free international gate exclusive, launched on March 1, 2024—and it has already sold over 1.3 million pieces.

What’s inside:

  • Cereal cookie dough made from Japanese rice, rye, and oats
  • Generously buttered and baked until crisp
  • Filled with stone-ground domestic matcha chocolate

You get a layered “Japanese” flavor both in the cookie and the filling. The revamped packaging makes it very gift-friendly.

  • Product name: Sugar Butter Tree Rice and Barley Matcha Chocolate Sandwich
  • Price:
    • 10 pieces – 864 yen (base price 800 yen)
    • 16 pieces – 1,566 yen (base price 1,450 yen)
  • Retailer:
    • Terminal 1 Fa-So-La TAXFREE AKIHABARA
    • Terminal 1 Fa-So-La TAXFREE KAGURA
    • Terminal 2 Fa-So-La TAXFREE AKIHABARA Main Building
  • Official website: sugarbuttertree.jp/sand.

5. Narita Airport–limited sweet potato flavor: Butter no Itoko

Butter No Itoko

“Butter no Itoko” is a beloved sweet built around three textures:

  • Fluffy
  • Crunchy
  • Creamy

Butter cream and skim milk jam are sandwiched between gaufrette dough from Nasu (Tochigi Prefecture). The Narita Airport–only version comes in “Kinmitsuimo” sweet potato flavor from Chiba—the local region.

The rich buttery dough, sweet potato, and cinnamon cream create a deep, satisfying flavor in every bite. It’s a limited-quantity item sold only at pop-up shops in Terminals 2 and 3, making it an especially memorable airport-only souvenir.

  • Product name: Butter no Itoko Sweet Potato (3 pieces)
  • Price: 1,080 yen (1,000 yen before tax)
  • Retailer:
    • STAR SWEETS NARITA (GOOD NEWS NARITA)
    • Butter no Itoko – Tokyo Shokuhinkan Narita Airport Terminal 3 Store
  • Official website: butternoitoko.com/

6. Maple-filled cookies: The Maple Mania

The Maple Mania

“The Maple Mania” is a hugely popular brand of cookies made with Canadian maple sugar and sandwiched with butter-flavored chocolate. The light, crispy texture and gentle sweetness make this a crowd-pleaser for all ages.

At Narita Airport, you can buy it at Fa-So-La TAX FREE AKIHABARA on the 3rd floor of Terminal 2. The retro American-style illustrations on the packaging are charming and make it look like a stylish gift.

  • Product name: The Maple Mania
  • Price:
    • 9 cookies – 1,130 yen (tax included)
    • 18 cookies – 2,260 yen (tax included)
    • 32 cookies – 4,000 yen (tax included)
  • Retailer:
    • Fa-So-La TAX FREE AKIHABARA (Terminal 2, 3F Narita 5th Avenue)
    • Fa-So-La TAX FREE AKIHABARA Akihabara+ (Terminal 2, 3F Narita 5th Avenue)
  • Official website: sucreyshopping.jp/themaplemania

7. An airport classic for over 70 years: Toraya’s Small Yokan “Sky Travel”

Toraya’s Small Yokan “Sky Travel”

“Sora no Tabi” (“Travel in the Sky”) is a small yokan (sweet bean jelly) created in 1951, sold exclusively at Haneda and Narita airports.

It was inspired by the beautiful sunset seen from an airplane by the 15th head of the Toraya family, Takeo Kurokawa. The white azuki beans floating gently in the crimson yokan resemble clouds drifting through a sunset sky.

  • Red yokan with white azuki beans
  • Moderately sweet, slightly sticky texture
  • Bite-sized and easy to carry

The aviation-themed packaging, with airplane and sky motifs, makes it a perfect travel companion. It keeps for about 9 months unopened, is light, and travels well—ideal when you still have a long journey ahead.

  • Product name: Toraya’s Small Yokan “Sky Travel”
  • Price: 324 yen (tax included)
  • Retailer:
    • Passenger Terminal 1 Central Building, 4th Floor
    • Passenger Terminal 2 Main Building, 4th Floor
    • Passenger Terminal 3 Main Building, 2nd Floor
  • Official website: toraya-group.co.jp/products/petite-soranotabi

8. Matcha Chitose – specialty matcha sweets from Tsukiji Chitose

Matcha Chitose

“Matcha Chitose” is a brand specializing in matcha sweets, created by Tsukiji Chitose, a long-established Japanese confectioner. Since 2024, it has been sold at international terminals such as Narita and Kansai, and it has quickly become popular with travelers.

There are two main products:

  1. Matcha Roll Cake
    • Moist sponge cake kneaded with Uji matcha
    • Rolled with matcha cream, brown sugar syrup, and Tamba black soybeans
  2. Matcha Cookie Sandwich
    • Fragrant matcha cookies
    • Filled with matcha chocolate blended with mascarpone for a crisp yet mellow texture

Both are packed with tea aroma and beautifully presented—very “Japanese airport sweet” in both taste and appearance.

  • Brand name: Matcha Chitose
  • Price:
    • Matcha Roll Cake – 2,400 yen
    • Matcha Cookie Sandwich – 10 pieces 1,400 yen / 20 pieces 2,800 yen
  • Retailer:
    • Fa-So-La TAX FREE AKIHABARA, 3rd Floor, South Wing, Passenger Terminal 1
  • Official website: sucreyshopping.jp/matchachitose

9. Cheese lover’s airport gift: NEWYORK PERFECT CHEESE

NEWYORK PERFECT CHEESE

“NEWYORK PERFECT CHEESE” is a cheese-flavored cookie sandwich designed by world-renowned cheese specialists.

  • Crispy outer cookie
  • Light, fluffy cheese cream inside
  • Melts gently in the mouth

At Narita Airport, you can buy it at Fa-So-La TAX FREE AKIHABARA in the international area after security in Terminals 1 and 2 (open from around 7:30). Packed in elegant black-and-gold boxes with about a one-month shelf life, it’s ideal as a gift for family, friends, or colleagues.

  • Product name: NEWYORK PERFECT CHEESE
  • Price:
    • 5 pieces – 850 yen (tax included)
    • 8 pieces – 1,296 yen (tax included)
    • 12 pieces – 1,944 yen (tax included)
    • 15 pieces – 2,430 yen (tax included)
    • 18 pieces – 2,916 yen (tax included)
  • Retailer:
    • Passenger Terminal 1, 3rd Floor
    • Passenger Terminal 2, 3rd Floor
    • Fa-So-La TAX FREE AKIHABARA
  • Official website: newyork-perfect-cheese.com/

10. New from Ginza Tamaya: Lemonade Eggs

Lemonade Eggs

“Lemonade Eggs” are a new twist on the well-known “Sesame Egg” sweets from Ginza Tamaya. You’ll find them at kiosks in stations and airports, including Narita.

They’re constructed in four layers:

  • Refreshing bean paste with lemon peel
  • Gently sweet honey paste
  • Fluffy castella cake dough
  • All wrapped in pale yellow lemon-flavored chocolate

They’re easy to carry, delicious chilled, and perfect as a small souvenir or travel snack.

  • Product name: Lemonade Eggs
  • Price:
    • 4 pieces – 961 yen (tax included)
    • 8 pieces – 1,900 yen (tax included)
  • Retailer:
    • Narita Airport Terminal 1
      • Tokyo Shokuhinkan
      • Fa-So-La TAXFREE AKIHABARA
      • Fa-So-La GIFTSHOP Domestic Gate
    • Narita Airport Terminal 2
      • Tokyo Shokuhinkan
      • Fa-So-La TAXFREE AKIHABARA
    • Narita Airport Terminal 3
      • Tokyo Shokuhinkan
      • Fa-So-La SOUVENIR AKIHABARA
  • Official website: www.ginzatamaya.site/

If you love souvenirs as much as we do, Narita Airport is less “just an airport” and more like your last bonus stop in Japan. Even if you’re short on time, you can still pick up something limited, beautifully packaged, and very, very tasty.

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