I spill travel tips , and show you the Japan that tourists usually miss.
Anyone who’s ever been to Tokyo knows: the city is gigantic, overwhelming, and full of possibilities. Hotels are plentiful here—from small business hotels to futuristic designer hostels to luxurious skyscraper suites.
But at some point, everyone develops a favorite, a place they want to return to again and again. For me, that’s clearly the Asakusa Tobu Hotel. It’s not the tallest, not the most expensive, or the most striking hotel in Tokyo—and that’s precisely what makes it so charming. Comfort, warmth, and an unbeatable location combine here to create a blend that I haven’t found anywhere else in the city.
Every stay feels like a little “homecoming,” even if you’re on the other side of the world. I’ve stayed here as a couple, with friends, and even once as a larger group—and every time it’s been a hit.
In this post, I want to take you along and show you why the Asakusa Tobu Hotel is more than just a place to stay. It’s a starting point for explorations, a retreat after long days, and a piece of familiar everyday life right in the vibrant heart of Tokyo.
Table of Contents
The location – in the heart of Asakusa and perfectly connected

Location, location, location – this real estate saying also applies to hotels, and the Asakusa Tobu Hotel scores highly in this regard. It’s located just steps from Tokyo’s famous Senso-ji Temple , one of the city’s most recognizable landmarks.
This means you can immerse yourself in the charming, partly historic streets of Asakusa practically right outside your door . In the morning, you can stroll through the Nakamise shopping street while the aroma of freshly baked melon pan fills the air. In the evening, the area is pleasantly quiet, allowing you to sleep soundly despite its central location.
Public transportation is excellent: several train and subway stations—including Asakusa and the Ginza Line—are within walking distance. From here, you can easily reach other parts of the city, such as Shibuya , Shinjuku, and Ginza, as well as Haneda Airport .
The proximity to the Sumida River is also particularly convenient – tour boats depart from here, offering a relaxing way to see other parts of the city. In short: If you want to experience the real Tokyo but don’t want to constantly commute across the city, this is the place to be.
The building & first impressions – architecture, lobby, atmosphere

Even from the outside, the Asakusa Tobu Hotel looks inviting. This is a modern building with clean lines that blends harmoniously into its surroundings. As soon as you step inside, you’re immediately struck by the pleasant blend of simplicity and Japanese elegance.
The lobby is bright, welcoming, and decorated in warm earth tones, with comfortable seating areas where you can catch your breath after arriving. First-time visitors will immediately be struck by the tranquil atmosphere— Tokyo can be hectic, but at the Tobu Hotel, it feels as if the world slows down for a moment.
Right next to the reception area, there are practical information stands with maps, brochures, and tips for nearby attractions—perfect for spontaneous inspiration for a trip.
Check-in is also always seamless: The staff works efficiently without losing the friendly touch that makes your stay pleasant right from the start. After just a few minutes, you feel like you’re in good hands and can look forward to your room, which has even more to offer.
The rooms – size, amenities, comfort

The rooms at the Asakusa Tobu Hotel are a little paradise in a city where space is often at a premium. Sure, we’re not talking about huge suites, but compared to many business hotels in Tokyo, the rooms are pleasantly spacious. Even if you arrive with two large suitcases , you’ll find enough room to move around freely without constantly tripping over luggage.
The furnishings are modern, decorated in subtle colors, and designed for functionality—every detail has its place. There’s a small desk, a TV with Japanese and international channels, and, of course, an electric kettle with a selection of green teas.
The windows are large and let in plenty of natural light, making the rooms feel even more welcoming. A particularly nice touch: Some rooms even offer a view of the Tokyo Skytree—a real highlight, especially in the evening when it’s illuminated. Every room is air-conditioned, which is invaluable in Tokyo’s sweltering summer heat, and efficient heating ensures pleasant temperatures in winter.
What is the Sakura Tennyo Room like

The “Sakura Tennyo” room is pastel-pink takeover meets Japanese traditional chic, and yes — it’s as over-the-top cute as you hope.
From the moment I set foot in the room, the walls are softly pink, covered in sakura petals and the face of Hello Kitty dressed as a tennyo (a celestial maiden in Japanese folklore). You’ll spot her silhouette smiling at you from the wallpaper while ribbons and bows (her signature motif) pop up in unexpected places — even the tatami floor-edge has her ribbon pattern.
Layout & features
- The room is 36.0 m² in size, with four 120 cm × 203 cm beds.
- On one side, there’s a tatami-seated zone with a low Japanese table and chairs (so you can chill like locals, drink tea, contemplate the immense cuteness).
- The bath + wash area + toilet are separated (nice, especially for groups).
- Attention to detail: pink cushions shaped like Hello Kitty’s bow, cherry blossom lighting accents, and even the toilet paper is themed.
Thematic vibe
- Colour palette: soft blushes of pink, lighter pastels, lots of white trim, ribbons, sakura motifs — everything screams “springtime in Tokyo with Hello Kitty.”
- Hello Kitty isn’t just on the wall — she’s everywhere. The room number plates, the kettle, the slippers, even the tatami’s edge stitching evoke her ribbon.
- Traditional meets kawaii: while everything is cute-festival vibes, the tatami zone ensures it doesn’t feel too Disney-land version. You get a bit of authenticity in the mix.
Beds & sleeping comfort – mattresses, pillows, rest factor

Anyone who spends the whole day in Tokyo knows how important a good bed is. The Asakusa Tobu Hotel has really done everything right here. The beds are wonderfully comfortable, with mattresses that are neither too hard nor too soft—just the right balance for restful sleep.
The pillows also deserve praise: In Japan, you often find firm pillows, which not everyone can get used to, but here you have a choice of several. The bedding is spotlessly clean, soft, and pleasant against the skin. The room is excellently soundproofed—despite being located in the heart of a busy neighborhood, you hear virtually nothing from outside at night.
Even on weekends, when Asakusa is bustling with visitors, the room remains quiet. Light sleepers will especially appreciate this. In the morning, you wake up refreshed, open the curtains, and—with a bit of luck—see the Skytree or the rooftops of Asakusa in the morning light. This way, you can start the day with a dose of excellent mood.
Bathroom & amenities – Japanese toilets, shower, toiletries

A highlight for many international guests is the bathroom—and yes, this is where Japan truly shines. Every room at the Asakusa Tobu Hotel is equipped with a modern, heated washlet toilet. Anyone who has never used one will quickly understand why it’s so popular in Japan.
The shower is spacious, with consistently warm water and good water pressure, which is unfortunately not a given in some hotels. There’s also a bathtub, perfect for relaxing after a long day exploring the city.
The toiletries provided are of good quality: shampoo, conditioner, shower gel, and even facial cleanser are available, often complemented by little extras like toothbrushes, razors, or hair ties. The towels are soft and are changed daily if requested. Everything is spotlessly clean—no limescale, no dust, no worn fixtures. This level of cleanliness and attention to detail ensures that you feel completely at home, even during longer stays.
Service & Staff – Friendliness, helpfulness, language skills

At the Asakusa Tobu Hotel, you notice from the very first moment that service isn’t just a chore, but a genuine commitment. The staff always greets you with a smile, and no matter how busy the lobby gets, you never get the feeling that anyone is getting impatient. The blend of Japanese politeness and genuine helpfulness is particularly pleasant.
Whether you’re asking for the fastest way to the airport, want to reserve a table at a restaurant , or simply want to know where to find the best ramen in the area, you’ll always get a friendly and competent answer here. The team’s English skills are consistently good, and even if there are any language barriers, they work with gestures, translation apps, and a healthy dose of humor until the issue is resolved.
Special requests are also accommodated as best as possible: extra blankets, a different pillow, or an early check-in—if it’s feasible, it’s done. We especially appreciate that the staff remembers returning guests. We’ve been greeted with a “Welcome back!” several times, and that immediately makes you feel like you’re not just another guest, but a welcome regular.
Breakfast & Gastronomy – Selection, Quality, Atmosphere

Breakfast at the Asakusa Tobu Hotel is definitely a highlight, especially for those who like to start the day with a healthy start. The buffet offers a successful mix of Japanese and Western dishes. Those who prefer something more traditional can enjoy miso soup, grilled fish, rice, and pickled vegetables – all freshly prepared and of high quality.
For Western palates, there are bread, croissants, scrambled eggs, sausages, and various spreads. Of particular note are the fresh salads and fruit, which are always crisp and seasonally updated. The beverage selection is also impressive: coffee, green tea, fruit juices, and water are available.
The breakfast rooms are bright and welcoming, with large windows that let in plenty of light in the morning. There’s a calm, pleasant atmosphere, so you can sit and relax without feeling like you’re in a rush.
If you’re in a hurry, you can also grab a quick coffee and a small breakfast to go. For us, it’s almost a ritual to drink our first coffee here while thinking about which parts of Tokyo we’ll explore that day.
Technical equipment – Wi-Fi, power outlets, smart features

Especially for international travelers, good technical equipment in a hotel is now essential – and the Asakusa Tobu Hotel doesn’t disappoint. The Wi-Fi is free, stable, and fast. Every floor is equipped to eliminate dead spots. There are plenty of power outlets in the rooms, and best of all, many of them are positioned so you can charge your phone right next to the bed – a little touch that’s incredibly convenient. There are also USB ports, so you don’t necessarily need an adapter.
The TV is modern, and some rooms even have smart TV functionality, allowing you to access your own streaming services. The air conditioning can be precisely controlled, which will be appreciated by those who like to sleep at a specific temperature. Small technological extras like an air purifier and an electric kettle are also standard. Overall, you can tell that the comfort of modern travelers has been considered without adding unnecessary frills.
Cleanliness & Hygiene – Japanese perfection in detail

Cleanliness is almost always of a high standard in Japanese hotels, but at the Asakusa Tobu Hotel, this is taken to the extreme. Whether it’s the lobby, elevators, hallways, or rooms – everything appears spotless and well-maintained. The housekeeping staff work thoroughly and with attention to detail: beds aren’t just made, but fluffed up so thoroughly that it’s almost a shame to reuse them.
There’s no dust to be found here, and even hard-to-reach corners like behind the TV or under the desk are clean. In the bathroom, the fixtures shine, and the mirrors are free of water stains. The public areas are also always in top condition – even during peak season when the hotel is at full capacity.
Hygiene items such as fresh towels, new care products, and disinfected glasses are provided daily. This provides a sense of comfort and security.
Accessibility – elevators, wheelchair-accessible rooms

Another plus point is the Asakusa Tobu Hotel’s accessibility. All public areas are accessible on the ground floor or by elevator, and the elevators are large enough to comfortably accommodate wheelchairs. There are specially designed accessible rooms equipped with wider doors, adapted bathrooms, and grab bars.
The breakfast area and lobby are also designed to ensure that people with limited mobility can move freely. The staff is also trained and ready to provide additional assistance if needed—be it with luggage transport or arranging an accessible taxi.
For travelers with special needs, this means they can enjoy their stay in Tokyo without unnecessary hurdles.
Value for money – Why it’s worth it
Tokyo can be expensive, and you often wonder if a hotel is really worth the price. When it comes to the Asakusa Tobu Hotel, I can clearly say: Yes. Of course, it’s not a cheap hotel, but compared to other accommodations with similar locations and amenities, you get a tremendous amount for your money.
The rooms are larger than average, the amenities are modern, the service is excellent, and the location is hard to beat. Even in high season, the prices remain fair, and those who book early or take advantage of special offers can score real bargains. For me, the value for money is one of the main reasons I keep coming back here—you get quality without breaking the bank.
Pro Tips from experience – How to make your stay at Asakusa Tobu Hotel even better

I have collected a few tips from our stays:
- Book early if you want a room with a Skytree view—these are very popular.
- Take advantage of the proximity to Asakusa Station to easily explore even more distant parts of the city. From here, the entire city is at your feet.
- Plan at least one morning to go to Senso-ji very early , before the crowds arrive—you can then head straight back to the hotel for breakfast.
- Be sure to try the small cafés and restaurants in the side streets – you’ll often discover culinary treasures there that you won’t find in any guidebook.
Conclusion – Why I keep coming back
The Asakusa Tobu Hotel is more than just a place to stay. It’s a place that perfectly combines comfort, location, service, and a feeling of home. Every time I check in here, I know the next few days in Tokyo will be amazing. Whether as a couple, with family, or in a group, I always feel welcome and well taken care of here. And that’s exactly why I keep coming back.
Transparency and trust: This post contains some affiliate links . These do not cost you anything extra, but if you purchase something through one of these links, I receive a small commission. This helps me run this site and supports the blog and my work. Thank you so much!
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