16 Japanese Anime Brands You Need to Know in 2026: Fashion, Merch, and More

Eimee Rodriguez

I spill travel tips , and show you the Japan that tourists usually miss.

28 April 2026

In our guide to Japanese anime brands, we rounded up the all-rounders—the stores where you can grab everything from cool apparel and can badges to a whole army of character merch.

We’re diving into product types, and taking you through 16 shops that focus on five big categories: apparel, jewelry, watches, alcoholic beverages, and “other” deliciously random items.

Think of this as your fandom shopping map: the place you come when you want anime on your clothes, on your fingers and ears, on your wrist, in your glass, or just quietly glowing somewhere in your room.

Keep diving into Japan’s pop-culture universe

Japanese anime brands do not simply sell characters. They build entire little worlds, then casually invite us to buy the plushie, visit the café, hunt down the limited-edition merch, and rearrange our Tokyo itinerary around one very specific fandom emergency. Once anime culture has officially hijacked the travel plan — beautifully, obviously — these guides help you keep going through Tokyo’s otaku districts, character worlds, shopping spots, and gloriously nerdy side quests.

Best Anime and Manga Stores in Tokyo – for merch hunting, manga shelves, collectibles, figures, and the very real danger of needing a second suitcase.
Things To Do in Akihabara – for gaming, anime shops, retro tech, arcades, maid cafés, and full-power otaku chaos in its natural habitat.
What To Do in Ikebukuro – for anime stores, character goods, Sunshine City, themed cafés, and a slightly different flavor of Tokyo fandom energy.
Sanrio Puroland Tokyo – for Hello Kitty, pastel chaos, character shows, cute food, and the kind of kawaii commitment that does not apologize.
Maid Cafes in Japan – for understanding one of Japan’s most famous themed café experiences before you walk in and wonder what dimension you have entered.
Most Unique Places in Tokyo – for the strange, stylish, and wonderfully specific Tokyo stops that make pop-culture travel feel even more fun.
Shopping in Tokyo – for building a proper Tokyo shopping route around anime goods, fashion, souvenirs, department stores, and dangerous impulse buys.
Perfect 3 Days in Tokyo – for fitting anime shops, character stops, neighborhoods, food, views, and classic Tokyo sightseeing into one smarter plan.

Japanese Anime Brands: Apparel

Anime collaboration apparel is no longer just T-shirts and hoodies. These days, you can dress head-to-toe in pieces inspired by your favorite series. Here are six shops to check out when you want to literally wear your fandom.

graniph

Japanese Anime Brands: Apparel — *@graniph_official*

graniph is an apparel brand that started in Shimokitazawa, Tokyo, in 2000 and now has stores overseas as well.

In recent years, they’ve been very active with collaborations. Centering on T-shirts, they’ve teamed up with:

Anime and manga
Picture books
Everyday logos like Coca-Cola, McDonald’s, and Morinaga
Movies such as Ghostbusters and E.T.
Artists and illustrators like Yoshitaka Amano and Kazuhiro Fujita

If you like graphic tees that make people look twice, this is your playground.

Link ▶︎ graniph

SuperGroupies

SuperGroupies is an online retailer specializing in fashion and goods that collaborate with anime and games, under the concept of “anime in fashion!”

As of May 2022, they’ve already collaborated with over 190 works, and they now ship to the US and Canada—great news if you’re an overseas fan who’s been eyeing their items from afar.

Link ▶︎ Super Groupies

Favorite

Favorite is a brand that turns the clothes you see in manga and anime into pieces you can actually wear in real life.

From dresses to coats and everything in between, they cover a wide range of apparel, making it a dream shop for fans who’ve ever thought, “I wish I could wear that outfit from the series.”

Link ▶︎ favorite-one

Cospa

Cospa offers the “classics” of collaboration apparel—T-shirts and hoodies—plus more casual items like jeans and bags.

If you want everyday clothes that still clearly signal your favorite series, Cospa is a solid go-to.

Link ▶︎ Cospa

HICUL

HICUL sells both apparel and general character merchandise.

Recently, collaboration items such as T-shirts and sauna hats created with the VTuber group Nijisanji and Sauna Boy drew a lot of attention, so if you like slightly offbeat or niche collabs, keep an eye on them.

Link ▶ HICUL

MEQRI

MEQRI focuses on collaboration apparel designed not just as “fan goods,” but as fashion items you’d genuinely want to wear out.

The brand is run by Helixes, a company with deep knowledge of manga, anime, and game IP. They handle product planning and design.
Sales are handled by Studio Beta, Inc., using the EC core system “ecforce” provided by SUPER STUDIO, Inc.

It’s a nice match of content expertise and tech, resulting in collab pieces that look more like real fashion than simple merch.

Link ▶︎ MEQRI

Japanese Anime Brands: Jewelry

Next up: jewelry. These are pieces you can wear casually every day—subtle enough for work or school, but still packed with meaning if you know, you know. Here are three shops to explore.

U-TRESURE

Japanese Anime Brands: Jewelry — *@utreasure_official*

U-TRESURE is the brand with the largest number of jewelry collaboration products. They’ve released over 50 collab lines with big names such as:

Sanrio Characters
Pokémon
One Piece
Evangelion

Originally a brand born from Keiuno Co., Ltd. (Nagoya City, Aichi Prefecture), which specializes in custom-made jewelry, U-TRESURE’s strength lies in its ability to create a wide variety of original, finely crafted pieces.

Link ▶︎ u-treasure

GIV

GIV is an online shop offering character accessories designed around the concept of “Turn an ordinary day into a special one…”—perfect for gifts, or a little reward to yourself.

It’s run by one of Shikoku’s largest jewelry select shops, boasting over 2,000 items from 53 brands.

Link ▶︎ GIV

KARATZ

KARATZ is the online shop of KARATZ, which operates Gem Magazine, one of Japan’s largest specialized gemstone information media outlets.

They’re popular among gemstone enthusiasts for sourcing stones from around the world and sharing them on social media. Their collaboration products weave stories into each piece, making them especially appealing if you like your jewelry with a bit of lore.

Link ▶︎ KARATZ STORE

Japanese Anime Brands: Watches

Among collaboration products, watches are often on the higher-priced side—but they’re also long-lasting, practical, and very collectible. Here are three shops known for anime and character collab watches.

PREMICO

Japanese Anime Brands: Watches — *@premico.official*

PREMICO offers the widest selection of collaboration watches.

Their online shop sells not only anime and manga collaboration watches, but also models created with sports stars and other celebrities. If you want something that feels limited, premium, and display-worthy, this is a great place to browse.

Link ▶︎ premico

ANIME COLLECTION

“ANIME COLLECTION” also stocks a variety of collaboration watches.

While they mainly focus on watches, they also carry some accessories. At present, they have watch collaborations with around 20 different works, so it’s a nice lineup if you’re hunting for a specific title.

Link ▶︎ Anime Collection

Japanese Anime Brands: Alcoholic beverages

Surprisingly (or maybe not, if you know otaku culture), there are plenty of anime-themed alcoholic drinks out there. Here are four representative shops where you can find them.

Hizenya

Japanese Anime Brands: Alcoholic beverages

Hizenya

“Hizenya” has released a shochu collaboration with Fist of the North Star. Bottles with labels featuring famous quotes from the main characters—including Kenshiro—have a serious visual impact.

In addition to Fist of the North Star, they also have collaboration products with beloved classics such as:

The Solitary Gourmet
CITY HUNTER
Mazinger Z
Cutie Honey

If you want something that looks as good on a shelf as it tastes in a glass, this is a fun place to look.

Link ▶ Hizenya
Operated by: Mitsutake Brewery LLC

Shiraito Sake Brewery

Shiraito Sake Brewery, a sake brewery in Miyazu City, Kyoto, has released many collaborative alcoholic beverages in recent years.

In addition to collaboration bottles, they also sell decorative komo barrels with anime designs, which can be used for display or special occasions.

Link ▶ Shiraito Sake Brewery

KURAND

KURAND is an online alcohol shop that focuses on original alcoholic beverages you can only buy there.

They stock drinks with cute labels and unusual flavors, as well as collaboration alcohol created with many different anime series, idols, and influencers. If you like discovery and limited-feel items, this is your spot.

Link ▶ KURAND

Japanese Anime Brands: Others

Finally, here are two shops that don’t quite fit into the categories above, but are absolutely worth knowing if you like more unusual or “lifestyle” collaborations.

Animegane

In almost every series, there’s at least one character who wears glasses. “Animegane” turns that detail into a whole concept by selling eyeglasses modeled after those characters.

Their online shop is called “Butler Glasses Eye Mirror.” If you’ve ever wanted to match your favorite character’s frames, this is where you go.

Link ▶ Animegane

Charaditional Toy

Charaditional Toy is an online shop that sells collaboration products linked to traditional crafts.

It’s run by TOKIO GETS Co., Ltd., a company that proposes entertainment-themed collaborations with various partners. If you like the crossover of classic Japanese craftsmanship and modern characters, this is a great place to explore.

Link ▶︎ Charaditional Toy